Pacific Brands commissioned us to reinvigorate the Mossimo brand, label and packaging applications across all product categories. We positioned Mossimo as the ‘definitive word on street fashion’ so now the famous Mossimo signature sits within a graphic shape — aka a speech bubble.

We created a system that segments the Apparel, Denim, Underwear, Accessories and Youth categories with gender specific colours that create clear distinctions between product areas instore. Over 150 product label and packaging elements now have a consistent look and feel. Finally we provided extensive guidelines on how the new suite works  with many application examples to refer to.

Colourways relate to product categories. Black & white for Men’s & Women’s Apparel,  red for Denim, grey for Underwear.