MATCH — Mount Alexander Training and Community Hub

An online portal for continuing education and training options in Mount Alexander Shire. Various organisations in towns around the shire offer courses and MATCH will provide a one stop shop for access to information. Chops for Tea created the identity and produced launch marketing collateral, this has giving a distinct flavour for the brand rollout. For the website we suggested an off the shelf WordPress theme and then re-skinned it. At time of writing the website is still in production a link to the site will appear here in due course.

The organisations involved are:
Castlemaine & District Continuing Education (Learn Local provider)
Castlemaine Community House (Learn Local provider)
Maldon Neighbourhood Centre (Learn Local provider)
Bendigo TAFE (Castlemaine)
Mount Alexander Sustainability Group
Mount Alexander Volunteer Network
Mount Alexander Shire
Goldfields Local Learning and Employment Network
DEECD (Department of Education and Early Childhood Development)


One page identity guidelines.

Exploring the MATCH pattern — a ‘5th element’ that is used as an integral part of the identity and business card options.

Off the shelf WordPress theme called Academy — reskinned with the MATCH brand. This theme is responsive (will automatically resize according to the device it is being viewed on eg: phone. tablet or desktop computer).

We recommend WordPress for a lot of clients because it is the most popular open-source (free) Content Management System (CMS ) used for over 73 million websites. This popularity means that an entire secondary industry has emerged creating templates and plug-ins to make WordPress highly customisable. Added to this are the millions of users contributing to help sites and forums. As it is so well known it is easier to find someone to maintain the backend if the client is unwilling to do it themselves. The power of WordPress comes from a global community of users, suppliers and innovators all working towards making WordPress better. As MATCH is a collaborative effort between community groups it makes absolute sense to use an open-source CMS where training is for a well known product (rather than a bespoke CMS) so succession planning for staff is easier.