Insurance Box is a revolution in car insurance in Australia. How so? It’s a small box that plugs into your car and measures how well you drive; or not. This is completely different to the way all other insurers determine the cost of premiums. If you’re 18 years old then your premium cost will be based on the driving behaviour of every other 18 year old on the road. So too bad if you’re a very safe driver, you’ll be paying for the increased probability that ’18 year olds are more likely to have accidents’. Insurance Box monitors your driving behaviour and gives you a premium based on your DriveScore. If you’re a good driver you’ll pay less.
The project was over a year in the planning and Chops For Tea were there from the beginning. We shaped the look and feel of the brand, creating every single touchpoint. From the insurance certificates and documentation, to the design of the website, animation of infographics and art direction for the television commercials. The result is a complete brand experience with a distinct personality.
“We enjoy working with Chops for Tea because Gav & Lizzie are ‘agile’ in their approach; with clever copy & fresh design that cuts through to our customers” Frank Peppard — Chairman
The Insurance Box logo and background pattern.
At launch Insurance Box is targeting young and first time drivers. Above shows images from the Journeys section of the website.
All photography for Insurance Box is by Marc Buckner
Drive score Dashboard design.
Customers are directed to this screen (when they log in) where they are able to review their driving performance and scores.
Targeted eDM. Digital marketing is a massive part of launching any brand these days. Aside from the targeted messages the aim was to create further awareness and drive traffic to the Insurance Box explained video. Emailers produced using Mail Chimp.
Insurance Box | Explained in 30 seconds.
We created the concept, storyboard & illustration for a promotional video featured on the Insurance Box website. The video was produced and animated by Group Hug in Melbourne.
Targeted banner ad campaign.
Concepts by Chops For Tea, beautifully animated by Josh Salmon @Thisler
More infographics specifically for the website
Customer compliance pack — a suite of communications that are dispatched with every new policy.
Every good brand deserves brand guidelines. Some example pages shown here
9m Supergraphic covering a wall at the Insurance Box office.
62 Doveton Street
Castlemaine VIC 3450
ABN 91 214 614 232
T | +61 3 9017 1867
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© Chops for Tea 2013