When they were still just ‘an idea’ we gave them an identity and helped them with their presentation materials when applying for an Application for Registration with the Minister for Health. Then through a series of brand workshops we collectively honed a vision and created a voice and a brand. We created the brand; brand principles document; product brochures; policy guides, claims card; welcome pack; a multitude of banner advertising executions (launch and campaign specific); avatars and other social media graphics; mailchimp newsletters and infographics. Over time the brand has been re-energised with the latest incarnation using block colours and icons for their online marketing. Photography for their Product Disclosure Statements has moved away from Australian landscapes to a modern, dare-we-say hipster feel. Their market share of the younger demographic is unrivalled.
We also provide their copywriting needs (value statements, copy deck, brochure and web copy, SMS texts, cancellation letters, radio ad, animation script) giving them their own straightforward tone of voice to match their promise of simple, hassle-free health insurance.
Here’s a selection of work we’ve done for them recently.