Aristotle — EI

Aristotle is a series of Emotional Intelligence programs designed for school children of all ages. Created from ten years of research and development by Swinburne University, Aristotle helps schools around the globe maximise each student’s academic ability and well-being. Emotional intelligence is now seen as a key aspect of a child’s developmental learning.

Chops for Tea has created a simple identity that reflects the forward thinking nature of the program. The website is launching soon.

Aristotle is the brain child of Professor Con Stough, a leading global figure in the field of emotional intelligence. Together with his team at Swinburne University their work is gathering great results and responses from the education community.

“We knew we had to get our product out there, we just didn’t know how. Gav guided us through the whole process and why having a consistent brand was important”. Con Stough

The website is launching soon.

Logotype and symbol. The symbol represents of the partnership between the program and the student.

The Aristotle identity is very flexible. This linear version of the identity is shown in selected corporate colourways.

Primary colour palette and font sets.

The Aristotle ‘fifth element’: a versatile pattern that adds personality to marking and communication tools.


Banner & flyer. launching soon.