Ampersand

Rather than replicate what it said on the tin, our new identity for Ampersand employs a signature — an energetic, hand-drawn flourish — that represents their bespoke approach to the needs of their clients and candidates.

We reassessed their previous ampersand (symbol) to form a pattern that, along with (now) three seals, distinguishes different parts of the business. To complete their brand we chose an exceptionally bold corporate colour, known in the printing trade as Rubine Red but you’d probably call it bright pink. This unmistakeable brand demonstrates that not only do Ampersand do things differently to their competitors, they are thought leaders in their somewhat conservative industry.

To coinside with Ampersand’s expansion into the Singapore market we’ve just launched Ampersand’s new website ampersand.com.au

“The identity program that Gavin & Lizzie conceived and implemented perfectly fits our position in a competitive market place. It’s gives us huge visibility and reflects the nature of what we do.”
Hayley James, Managing Director

The Ampersand service line seals, Executive, Search and Advisory, define separate parts of the business.

The look of the refreshed Ampersand website truly reflects their position as a market leader. Built in WordPress by our friends Green Graphics in Castlemaine, it’s fully responsive and contains all the bells and whistles that they require. Candidates can search for opportunities, clients can access useful industry insights.

We create and manage Ampersand’s eDM campaigns and use the thoroughly entertaining Mailchimp service. We also look after all of Ampersand’s press ads that feature in the major national papers and manage their presence in trade journals.

Concept and art direction for Ampersand’s beautiful brand video.
Expertly put together by Todd Neale of Norman J, here in Castlemaine.

The Ampersand business cards and stationery are printed on Mohawk superfine — a beautiful uncoated stock — that holds the metallic inks, gun metal foil and blind embossing perfectly, achieving a tactile and elegant finish that compliments the high-end, elegant Ampersand’s brand profile.

The Ampersand pattern is a key element of the identity appearing on most of the stationery items.

Signage at the reception of Ampersand’s Collins Street office.

When we’re not using the Ampersand pattern we create stylish imagery that fits the personality of the business. Details of event invitations and Christmas cards are shown here.