SABA Denim

SABA has had a powerful influence on the Australian fashion scene since 1965 and they now boast over 60 retail outlets.

We were commissioned to create a brand extension for a new SABA denim offer. The desire to incorporate the existing SABA marque became the driving force for the resulting design which launched in August 2009. The new denim offer inspired a branding solution that fits SABA’s sophisticated and contemporary look.

“Gavin understood our customer implicitly and we are now proud to have an elegant denim brand
that will define our denim business”.

Martin Jomoa, SABA Buying manager