Obsessive Recordings Identity

Obsessive Recordings was an influential record label set up, initially as a label imprint for Logic Records – the dance arm of BMG (now SONY/BMG) by Mark Shade back in 1999.

With a back catalogue that featured artists including Circulation, Freddy Fresh, Danny Howells, Felix Da Housecat, Ian O’Brien, Chris Coco, Mix Master Morris and more Obsessive Recordings sought to redefine the world of the electronica compilation album creating innovative new concept series that included ‘Abstract Funk Theory’ and ‘Excursions’ to name but a few.

The distinctive Obsessive identity was inspired by Saul Bass’ spiralling animation for the title sequence in Hitchcock’s Vertigo.

The Obsessive Sessions were effectively own brand compilations put together by the label. The design was functional and fun with a strong emphasis on brand recognition.